Five women standing outdoors on a lawn with trees and a historic building in the background. Four women are wearing pink sports uniforms with medals, and two women on each end are dressed in formal attire. The group appears to be celebrating a sporting event.

ABOUT DIME

Built different. Backed by experience. Obsessed with results.

Dime Sports Group was born out of a simple belief: Athletes, brands and rights-holders deserve more.

More than a contract. More than a campaign. More than just another agency.

We’re a new-generation sports management and marketing agency, redefining how elite talent, brands and rights-holders operate in the modern sports, entertainment and culture ecosystem.

We blend deep industry expertise with a creative edge, turning ambition into outcomes across sport, media, events, arts and culture.

From fight camps to galleries, global sponsorships to grassroots activations, we manage careers, scale brands and bring big ideas to life.

A smiling man in a black t-shirt holding a cricket bat with graphics, standing against a plain light gray background.

WHO WE ARE

We’re a team of marketers, agents, brand builders, storytellers and strategists.

Collectively, we’ve worked at the highest levels of sport and business and we’re bringing that experience to a space that needs shaking up.

We don’t just represent athletes - we build them into brands.
We don’t just broker deals - we create long-term value.
We don’t just follow trends - we help shape culture.

Whether it’s a young basketballer chasing their dreams or a major brand entering a new sport vertical - we show up with clarity, creativity and commercial objectives.

A man in a racing shirt standing in front of a building with a large white rabbit logo on the wall.

WHY DIME?

Because we give a damn. Because we know the game and how to play it. Because we bring the energy, insight and execution to help you lead from the front.

We’re not just in the industry, we’re leading it.

THE LATEST by Dime

Inside access to the moves shaping sport, entertainment, and culture. Talent updates, big deals, content drops and what’s next - delivered direct.